About us

We're a New Zealand-owned business with local customer support, all of our products are carefully manufactured and shipped from trusted overseas partner facilities.

Sira was born from our love of vintage jewellery and a desire to make timeless pieces more accessible. We were tired of having to choose between beautiful jewellery with a luxury price tag and affordable pieces that simply didn't last. As two women looking for jewellery we could wear every day and still feel special in, we set out to create the collection we had always been searching for.

Every piece at Sira is thoughtfully curated for timeless style, versatility, and durability. We believe jewellery shouldn't be reserved for special occasions, it should be part of your everyday life. Whether it's your signature daily piece or the finishing touch that completes an outfit, our collection is designed to move with you through every moment.

For us, Sira is about more than jewellery. It's about feeling confident in your style, expressing who you are, and investing in pieces you'll reach for again and again. We're so excited to share our collection with you, and we hope you'll discover something that feels like it was made just for you.